Selling, servicing and merchandising in a multi-channel world

Founded in 1960, E.A. Langenfeld Associates built its reputation serving the retail hardware channel. Since then, EAL has expanded into many other areas, providing sales, marketing and merchandising services for the home center, farm/agricultural, mass merchant, industrial and various other retail channels.


Professional representation that sells and excels

Our professional sales and marketing organization, Langenfeld, offers comprehensive coverage with corporate, store level, international and internet sales teams. Beyond our ability to drive sales, we add value for our clients and their customers through a unique service package designed to enhance efficiency and performance.

Our approach to the selling process starts with a highly experienced corporate-level sales team possessing a rare mix of assets that includes industry relationships, in-depth product knowledge and market expertise. Backing up this group is our national field sales team whose primary mission is to produce store level pull-through. Together, they offer an unbeatable one-two sales punch.


Installation and merchandising services with a difference

Our installation and merchandising organization, TouchPoint 360, offers an unparalleled menu of services from plan-o-gram sets and resets, to installation and construction, to project management... and everything in between. From coast-to-coast, big jobs or small, we excel at providing well-managed, trouble-free program execution.

At TouchPoint 360, it's the experience level of our people and the quality of our crews that set us apart. All of our installation and merchandising teams are highly qualified and well-trained for each particular assignment and are totally dedicated to presenting your brands and facilities to best advantage.


Multi-channel relationships

The secret of our success has been the development of relationships at every level... with our clients, their customers, and their distribution and retail networks, as well as with our own employees and installer groups. This, in turn, has lead to the development of a set of services that are unique in our industry and enables us to help our clients navigate today's increasingly complex, multi-channel world.